“Meeting You Where You Are” campaign video receives Silver and Bronze honors.
For Immediate Release
Press Inquiries are Welcome
Alivia Haibach
Chief Executive Officer
ahaibach@mheds.org
(814) 453-6229
2928 Peach Street Erie, PA 16508
ERIE, Pa. — MHEDS (Multi-Cultural Health Evaluation Delivery System) has received national recognition in the 47th Annual Telly Awards for a video created as part of its “Meeting You Where You Are” Mobile Medical Unit capital campaign. The campaign video received a Silver Telly Award in the General–Not-For-Profit category and a Bronze Telly Award in the Craft–Editing category.
The recognition brings national attention to MHEDS’ effort to raise $350,000 to secure and outfit a Mobile Medical Unit that will bring primary care, health screenings, education, and trusted support directly to rural and underserved communities throughout the Erie region.
Alivia Haibach
CEO of MHEDS
“Access to healthcare should not depend on where you live. The goal of this capital campaign is to bring trusted, culturally responsive healthcare directly to communities that have too often faced barriers to care,” said Alivia Haibach, CEO of MHEDS. “Erie is a bellwether for many of the healthcare access challenges facing communities across the nation. This recognition helps bring national attention to those urgent needs and to the importance of meeting people where they are. We are grateful to Strategic Arc for shaping our vision into a compelling campaign and to Revox Media for helping bring that story to the screen with clarity, compassion, and purpose.”
Haibach was recognized for the leadership and vision that inspired the campaign and MHEDS’ ongoing effort to expand access to care.
MHEDS engaged Strategic Arc Limited, its strategic marketing partner, to develop the capital campaign. Strategic Arc created the “Meeting You Where You Are” campaign concept, name, script, and storyboard and collaborated throughout the production and post-production process, including the audio mix and final edit.
DaWayne Cleckley
President
Lauren Walden
Senior Creative Manager
The award recognizes the work of DaWayne Cleckley, President of Strategic Arc Limited, and Lauren Walden, Senior Creative Manager, who helped lead the campaign’s strategic and creative development.
“To see the Mobile Medical Capital Campaign working toward such an impactful goal while also earning national recognition alongside major brands is incredibly validating. However, this award isn’t just about creative excellence for us,” said DaWayne Cleckley, President of Strategic Arc Limited, an award-winning, minority and Service-Disabled Veteran-Owned consultancy. “MHEDS operates in one of the poorest zip codes in Pennsylvania. So, we are fulfilled by knowing that our work directly connects to the health outcomes of individuals and families.”
Revox Media served as the video production partner for the project. The Erie-based company led filming and video editing in collaboration with Strategic Arc throughout the production and post-production process.
Christopher Norris, owner and producer of Revox Media, was recognized for his production work on the award-winning video.
Christopher Norris
Owner and Producer
of Revox Media
“Our goal in producing the video was to translate the campaign’s message into a visual story that made the need for expanded healthcare access feel immediate, personal, and real,” Norris said. “This recognition reflects the strength of our collaboration with Strategic Arc and the shared commitment to telling MHEDS’ story with authenticity and purpose.”
The Telly Awards showcases excellence in video and television across all screens, receiving over 13,000 entries globally from some of the most respected agencies, production companies, and television stations.
The awards are judged by industry leaders from acclaimed brands and the forefront of emerging technology. The recognition places Strategic Arc’s work among winning entries from organizations including Paramount TV, Warner Brothers, Discovery, FOX Entertainment, MoMA, and more.
“Video has never been more contested, more creative, or more consequential than it is right now,” said Amanda Needham, Managing Director of The Telly Awards. “The Telly Awards has had a front-row seat to this industry for 47 years, and today’s entertainment is happening in multiple formats, across every screen, and at every budget level.”
For MHEDS, the recognition reinforces the importance of communicating the realities of healthcare access and building support for solutions that reach people where they live.
To learn more about the MHEDS Mobile Medical Unit capital campaign or make a contribution, visit www.mheds.org.
The Silver and Bronze Telly Award listings can be viewed at:
https://www.tellyawards.com/?s=mheds&filter=winners
The full list of 47th Annual Telly Award winners can be viewed at:
https://www.tellyawards.com/winners/
About MHEDS (Multi-Cultural Health Evaluation Delivery System)
MHEDS provides equitable, culturally sensitive and patient-centered healthcare to individuals and families throughout the Erie region, regardless of their ability to pay. MHEDS delivers personalized medical care, preventive services, health education and community support to a diverse patient population, including immigrants, refugees and individuals who are better served in languages other than English.
About Strategic Arc Limited
Strategic Arc Limited is an award-winning, minority and Service-Disabled Veteran-Owned consultancy that works at the intersection of strategy, communications, and marketing to empower missions that transform communities. The firm partners with mission-driven organizations, including institutions whose work reaches local, regional, and national audiences, to facilitate strategic planning, move strategy into action, and develop marketing and communications strategies that strengthen engagement and expand community impact.
About Revox Media
Revox Media is an Erie, Pennsylvania-based video production company that helps businesses and nonprofit organizations share their stories through professional video. The company provides planning, filming, editing, and delivery services designed to create compelling content that captures attention, builds trust, and helps organizations connect with the people and communities they serve.
About The Telly Awards
The Telly Awards annually showcases the best work created for television and video across all screens. Receiving over 13,000 entries globally from 6 continents and all 50 states, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards celebrates the best work in the video medium, including branded content, documentary, social media, immersive and more.
